Being first has its advantages
The Mars brand is a bit late to the party in trying to position themselves as a problem solver and not a candy bar.
View ArticleHow is your Marketing execution?
9 things to think about when you are ready to execute your Marketing plan
View ArticleCan you fight seasonality?
Two new product and promotional efforts caught my eye and made me think about the question of fighting seasonality.
View ArticleKia- what are you thinking?
Who is Kia going after? Who is their target market? Do they really think that this approach is hitting the mark?
View ArticleMarketing can bring them in, but operations will bring them back
Great marketing can get a new customer in the door the first time, but the experience will bring them back again.
View ArticleNetflix: Was this your plan all along?
I am both amazed and outraged that Netflix is raising their prices from $9.99 per month for unlimited DVDs and streaming to $15.98 per month if you want both.
View ArticleAre you listening?
If you are going to set up a presence on social media, then you need to take the time to mine the data to help build your brand.
View ArticleWhat planet are you from?
I recently had a conversation with a long-time, well established business owner who was thinking about using my branding and marketing services and it went something like this. Allison: “While you do...
View ArticleWhy won’t McDonald’s run this commercial here?
I love this commercial that McDonald's ran last year in France. It shows that the McDonald's brand is open and welcoming to all customers.
View ArticleJCPenney. Think before you do!
As a marketer and a mother of two girls, I am especially disappointed at JCPenney's latest attempt to be cool and capture the young girl demographic.
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